I was born on the lonesome smelly feedlot and dirt bowl called Lubbock, Texas and the beautiful plains of the Southwest. I am the oldest son of Sharon Williams and Israel Armendariz, currently 30 years old.

I am the Creative and User Experience Director for Alexander Interactive, an award winning boutique web and software design company. I've been designing online user experiences for the last 11 years, and enjoyed building this web site with Natalie. It gave us something very "special" to share with each other.

I have two wonderful siblings, Monica and Matthew. Monica lives in Austin, TX and is the eccentric theatrical type who holds several records in the local Air Guitar circuit. She is currently choreographing a zombie musical, maintaining one of her 4 alter-egos online, and writing the curriculum for a non-profit after school program for at risk elementary students.

Matt, my brother, and one of my dearest friends, is also an extremely talented innovator and designer. Matt and I have lived and worked together since he graduated high school and have a very close relationship and spend a lot of time together hanging out in New York, especially when alcohol is involved.

My goal in life is to create financial independence for me and my family by one day opening a web application design and development company where I can work on cool ideas and work on generating recurring revenue so that Natalie and I can live close to family and or travel the world together void of worrying about a career and salary.